Progresso makes some good soup, many of the flavors in a light variety. What is interesting is that they often run promotions that allow the $2.29 (where I shop) price to go on sale for $1.00! That is less than half! What a great promotion!
BUT none of the light varieties are ever, EVER included in the promotions. (That I have seen.)
What is one to conclude? People who are weight and fitness conscious will pay the extra money or buy the
light which is usually as tasty and always cheaper. (Again at my store.) Now it is widely recognized that financial
wherewithal has a bearing on obesity.
Not that those with less income want to be unhealthy but they frequently
can not afford the higher prices on the "healthier" foods.
Does Progresso take that into consideration? NO!
I challenge you Progresso, provide incentives equally across your soups, both the healthier and the higher calorie varieties.