I am going to assume that velcro is a trademark and that is why this is called hook/loop. I'm not sure if 3M wants to hear velcro like but that was what came to mind when I opened this. Regardless of nomenclature, this is good stuff. It applied easily and is holding my headphones on the front of my computer. I like having things organized and this should help a great deal. You get 10 feet for $18.00 at Amazon. I lightened the hook and loop on the photo so you could see it. It is holding the cable hoop on the front of my computer. Works great, a little pricey but works great.
If reviewing a product, it may have been received free of charge. That will NEVER have a bearing on my recommendations.