This is very similar to the kind of neck pillow you have seen on airplanes. It claims to have six massage programs to choose. I had difficulty differentiating between the choices. It does rock and roll. You can really feel the vibration. I'm not sure I found it soothing though. I'm afraid it would give me a headache. I do like the three year warranty. That is a plus in any product.
The pillow is a bit snug for my 18.5" neck. I did not find it comfortable to snap the closure as it felt too much like a turtle neck. The elastic strap allows the pillow to be put over the car head rest which is very convenient. Lowest setting was comfortable, I found the higher setting more annoying than relaxing
I am going to elicit opinions from family members and see what they think of the pillow.
Later, I guess I'm in a family of non-pillow people. The interest was mild and non currently users of pillows didn't seem inclined to become pillow people. All agreed that they have seen this type of pillow on just about every flight they take. The only people who really claimed to like the pillow were grandkids. The pillow itself wasn't a problem but the vibration seemed to dissuade the adults. The kids loved the vibration aspect. I suspect the pillow will be a big hit for people who already used this type of pillow and will regard the vibration aspect as an upgrade. $14.99 at Amazon.
If reviewing a product, it may have been received free of charge. That will NEVER have a bearing on my recommendations.