These are colorful blocks that are safely unisex. This is not a boy toy or a girl toy, it is just a simple toy for toddlers. The size of the pieces and the ease of assembly make them quite nice. The stickers allow you to add alphabet to the blocks. I am not particularly fond of stickers for toys but I guess it saves labor cost. The quality seems better than what I recall from Mega Blocks. I notice they are now from Fisher Price and if recollection serves me that wasn't always the case. Overall I have found Fisher Price quality above average. This is a nice set of beginner blocks. $12.75 at Amazon at the time of the review. From the Vendor: Teaching tool for lots of learning fun with letters Over 40 pieces with colorful letter stickers to decorate your little learner's school bus Sturdy lid doubles as two building and stacking base plates Compatible with all Mega Blokes First Builders sets for endless building ...