Sunday, July 29, 2012

Auto Dealers Take Note, Color Counts

Note all the vibrant colors?

After driving by the Lexus and BMW dealerships the other day I was once again overwhelmed by the sea of bland.  Even Mercedes, perhaps the most staid and elderly focused brand has a bright red in their color line.   I can accept that many people are willing to accept what mundane color that is in inventory but many, many people prefer something with a bit more pizzazz.  Perhaps a push to your brands could, at least, provide some color choice on special orders.   Try and listen to your potential audience not just the MBA’s who determine that there is better trade value in a non-descript vehicle.

If reviewing a product, it may have been received free of charge. That will NEVER have a bearing on my recommendations.

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