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| Note all the vibrant colors? |
After driving by the Lexus and BMW dealerships the other day
I was once again overwhelmed by the sea of bland. Even Mercedes, perhaps the most staid and
elderly focused brand has a bright red in their color line. I can accept that many people are willing to
accept what mundane color that is in inventory but many, many people prefer
something with a bit more pizzazz.
Perhaps a push to your brands could, at least, provide some color choice
on special orders. Try and listen to
your potential audience not just the MBA’s who determine that there is better
trade value in a non-descript vehicle.
If reviewing a product, it may have been received free of charge. That will NEVER have a bearing on my recommendations.
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