FTC Disclosure

Life is complicated enough without getting into hotwater with federal agencies so: TAKE NOTE Many things I review I got at no charge in exchange for an honest review. Consider this as informing you that ALL things I review may have been gotten at no charge. Realistically about 60% but in order to keep things above board just assume that I got the stuff free. Words like, “sponsored,” “promotion,” “paid ad” or even just “ad” are clear ways to disclose that you’re being paid to share information and links so BE AWARE that some of what I write can be described as an AD by the government. BTW I will NEVER say a product is great, super or even acceptable if it isn't whether I got it free or NOT!

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Sunday, July 29, 2012

Auto Dealers Take Note, Color Counts


 
Note all the vibrant colors?

After driving by the Lexus and BMW dealerships the other day I was once again overwhelmed by the sea of bland.  Even Mercedes, perhaps the most staid and elderly focused brand has a bright red in their color line.   I can accept that many people are willing to accept what mundane color that is in inventory but many, many people prefer something with a bit more pizzazz.  Perhaps a push to your brands could, at least, provide some color choice on special orders.   Try and listen to your potential audience not just the MBA’s who determine that there is better trade value in a non-descript vehicle.

If reviewing a product, it may have been received free of charge. That will NEVER have a bearing on my recommendations.

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