Conair Curl Fusion Ionic Ceramic Styler Hair Dryer is quieter than my wife's last hair dryer which was promoted as being very quiet. This hair dryer has a much larger fan area than her previous hair dryer. She has not noticed any difference in the quality of the drying. She does feel that some way of narrowing the air flow to direct it to more specific areas would be handy. Overall she is happy with the dryer and hopes that the ceramic heating really does cause less hair damage. Oh, it does include a volumizing attachment that she said would only work with hair longer than hers. I guess the biggest reason I like it is that it is quieter.