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Thursday, November 4, 2010

Barnes and Noble’s Color Nook May Not Have A Niche

Barnes and Noble have announced a color Nook for $249.00. ZDnet did a first look report.
The color nook sounds cool but if you recall my post on the Augen reader at $90.00 with a color screen and browsing ability, there is still a huge price differential. In addition, the Augen page turning is quite fast, no lag and that has been a complaint about the Nook. B&N claim that has been remedied in the color Nook but still a $160.00 differential is pretty dramatic.

Then you take into consideration the Vtech V.Reader has a color screen and nifty features for $59.95 and it seems like B&N might want to reevaluate their price point. I know the V.Reader is for kids but the technology is sophisticated so I think it is fair to compare.

Bottom line, B&N should take a look at their price point if they plan on selling many of the color Nooks.

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