Basically if I go to a site and find what I want at a price I feel is fair I tend to buy it unless they hide the shipping charges. Hidden shipping charges drive me and I suspect drive an enormous number of people away from a site. Show the shipping charges before your customer is expected to put in their information and you will retain more customers.How dumb does the vendor assume we are when they want all the information, including credit card, before they kindly let us know their shipping charges are outrageous. Why else would you hide your shipping charges? Buyer beware is even more important on the Web than ever before.
If a site doesn’t give you the shipping charges prior to collecting your information, GO SOMEWHERE ELSE! If we all boycott the sites that think they can play bait and switch with shipping charges hidden, maybe they will wise up and give the consumer some credit. The $6.99 item including shipping is a much better deal than the $4.99 item with the hidden (until you check out) shipping charge of $9.99.
Don’t let inertia prevent you from going to another site and finding the real price up front, boycott the hidden shipping charge sites.
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