FTC Disclosure

Life is complicated enough without getting into hotwater with federal agencies so: TAKE NOTE Many things I review I got at no charge in exchange for an honest review. Consider this as informing you that ALL things I review may have been gotten at no charge. Realistically about 60% but in order to keep things above board just assume that I got the stuff free. Words like, “sponsored,” “promotion,” “paid ad” or even just “ad” are clear ways to disclose that you’re being paid to share information and links so BE AWARE that some of what I write can be described as an AD by the government. BTW I will NEVER say a product is great, super or even acceptable if it isn't whether I got it free or NOT!

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Sunday, September 14, 2008

Ethical Advertising to Kids, an Oxymoron!


Ok, Bakugan Battle Brawlers is another extraordinarily overpriced TV show promoted kids game. If you kids watches TV cartoons, they are exposed to a continuous stream of thinly veiled infomercials. These are not cartoons like Tom & Jerry, they are the Pokemon version of extended commercials. Bakugan Battle Brawlers are another example of the despicable lengths our enlightened corporations go to market to kids. If the toys were reasonably priced then you might be able to justify the marketing ploys. Bakugan Battle Brawlers look like they should be found in Crackerjack boxes, remember the free toys in Crackerjack? These preteen infomercials create a market, promote an erroneous perception of value by alluding to the collector value of the toy (yeah right) and instigate conflict over the purchase of these questionable toys. If you refuse to succumb to the pleas to purchase, you are a horrible parent and obviously don’t love your kid. Short of banning TV, I don’t know what a parent can do to protect their kids against insidious marketing. Somehow we have to teach the kids to recognize their being scammed. The pea is never under the shell you pick and the Bakugan Battle Brawler is never going to pay your way through your freshman year due to it’s collectors’ value.

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