It is reminiscent of Tickle Me Elmo in you press the tummy to get phrases, giggles and roll overs. The animation part may decrease in interest after extensive use but the timeless aspect of plush animals should add to its interest life span. The pigs are cute and the voice is less annoying than Elmo's voice. Peppa comes with demo batteries (think short life) and George needs batteries. Each figure takes 3 AA batteries. I think that this will be an appealing toy even if your child is not a fan of the show.
Press Peppa's tummy to hear giggles, oinks, and phrases like "I'm Peppa Pig" and "You're my best friend".
Press George's tummy to hear giggles, oinks, and phrases like "Wiggle Wiggle!" and "Dinosaur!".
If reviewing a product, it may have been received free of charge. That will NEVER have a bearing on my recommendations.