I end up being a bit tongue tied on jewelry reviews. This is very bright pink and from my eye it is a true pink, not a fuchsia or other shade. It has a very nice look to it. It looks way more expensive than the price of $28.00 warrants. The gift box is nice and the whole overall ambiance is very attractive. If reviewing a product, it may have been received free of charge. That will NEVER have a bearing on my recommendations.