This product seems to do exactly what it claims but somewhat better. Noting that it was 20% Zinc Oxide, I expected it to be a stark white when applied. It actually rubbed in better and the whiteness disappeared more thoroughly than some better known brands I have used. Zinc Oxide has always been the gold standard for protection, thus the stereotypical white nosed lifeguards. This is touted as acceptable for ultra sensitive skin. I do not normally react negatively to sunscreen but I do use aftershave for sensitive skin. This cream did not cause any itching and was not greasy. I liked the fact that it really did vanish when rubbed into the skin. I was provided this sunscreen at no charge by Amazon and have posted this review on their site as well. There was no attempt by Amazon to suggest or imply that I should right a favorable review. If you read my blogs you prob...