It's blue, it is peppermint and does not taste bad. It appears to freshen my breath. I soaked my mouth guard in it and it gave the mouth guard a nice minty flavor too. I have no idea if it actually kills germs or prevents gingivitis. Same as the 12 hour protection and plaque reduction, no one has complained about my breath since I have used it but no one complained before I used it either. Plaque reduction probably is a very long term thing but one can only hope. I like it better then the 800 pound listerine gorilla. · 12 hour protection · Alcohol free · Kills 99% of germs · Significantly reduces plaque · Prevents gingivitis If reviewing a product, it may have been received free of charge. That will NEVER have a bearing on my recommendations.
Tips on saving money on technology. Retired founder of a 26 yr computer business w.ideas on how to buy good tech for less & sprinkled w. counseling psychology from a previous career.